Size Inclusivity in Luxury Brands

The article I chose was posted on Vogue Business. It talks about how luxury brands such as Dolce and Gabbana and Versace are starting to include plus-size models in their fashion shows. While this inclusivity is a step in the right directions, many brands are not expanding their sizes in stores. Many brands sizing does not go over a US 16 even though research says the majority of women in the US are above a size US 12. Because of the pandemic, clothing sales for luxury brands have gone down tremendously. We can see patterns in fast fashion brands that show that the bigger the size range the brand has, the more sales it produces. For example, H&M has widen their size range and their sales have spiked up. For these luxury brands, widening their size range can quote literally save their company. I think it is important for brands to be inclusive for everyone not just the “ideal” body type. I thought this article was interesting because I was excited to see brands such as Versace have models walk in their runway that represent the plus-size movement. It was also interesting to see how much room for improvement the fashion industry has to go.

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